Proposed Celebrity / Athletes
Neymar · John Summit · Luka Modrić
Three globally recognised names across football and music — collectively reaching over 500 million people across social media. Each brings a distinct audience and unparalleled credibility to Nobu Residences 619 Brickell.
Football / Soccer
Neymar Jr.
Global Football Icon
Real Estate Credit Value
$7,000,000
Social Media Reach
Promotional Value
Most followed footballer on social media
Global brand in 50+ markets
Direct access to UHNW sports & entertainment buyers
International press guaranteed on any announcement
Music / Entertainment
John Summit
Global Electronic Music Star
Real Estate Credit Value
$5,000,000
Social Media Reach
Promotional Value
Fastest-rising name in global electronic music
Ultra-affluent festival & nightlife audience
Strong Miami & Ibiza market presence
Crossover appeal to luxury lifestyle buyers
Football / Soccer
Luka Modrić
Ballon d'Or Winner & Real Madrid Legend
Real Estate Credit Value
$4,000,000
Social Media Reach
Promotional Value
Ballon d'Or winner — highest individual football honour
European & global luxury market access
Croatian national hero — extensive Adriatic & Eastern European reach
Strong appeal to UHNW real estate buyers
The Concept
How The Partnership Works
CG Global Sports connects elite celebrities and athletes with premium real estate developers, creating a mutually beneficial structure where their global brand drives sales velocity and international buyer demand.
Brand Alignment
Elite celebrity credibility elevates the property's global status and desirability.
International Reach
500M+ combined followers across national and international markets — reaching elite buyers worldwide.
Sales Velocity
Celebrity partnership accelerates unit absorption and generates qualified $25M+ in buyer leads.
Structured Protection
Clear exit terms and developer protections built into the agreement.
Deal Structure
Two Proposed Options
In Option A, each celebrity / athlete receives real estate credits equivalent to their agreed value, which they can apply toward any unit(s) at Nobu Residences 619 Brickell. No cash outlay required by the athlete — their marketing contribution funds the credit.
Credits are applied at closing. Each athlete selects their preferred unit(s) from available inventory. Remaining credit may be applied to multiple units or banked for future phases.
Regardless of Option Chosen
How The Deal Works
Whether the partnership proceeds with Option A or Option B, the underlying agreement structure follows the same core steps.
Agreement Signed with Developer
CG Global Sports and the developer execute a formal partnership agreement. The unit allocation, credit values or floor pricing, and all marketing obligations are defined in this agreement.
Marketing Deliverables
The celebrities and athletes fulfil their marketing commitments — social posts, press appearances, showroom visits, and co-branded campaigns. CG Global manages all production costs and logistics.
First Right of Refusal
When a buyer is identified, CG Global holds the first right of refusal. CG Global may elect to close on the unit themselves at the discounted price — retaining full ownership — or decline, in which case the listing proceeds automatically to the buyer.
Automatic Sale on Refusal
If CG Global declines to exercise its first right of refusal, the unit is automatically released for sale to the identified buyer.
3% Marketing Fee on Additional Units
Once the $25M sales threshold is met, CG Global receives a 3% marketing fee on all additional units sold to buyers sourced through the celebrity campaign or network.
What's Included
Marketing Commitments
In exchange for the unit credits or floor allocation, the celebrities and athletes provide the following promotional activities. All costs are covered by the developer or CG Global.
Showroom Visit
Private EventEach celebrity tours the Nobu Residences showroom and selects their preferred unit, finishes, and features. Professional photography and video is captured. Fully managed by CG Global.
Cocktail & Dinner Event
Hosted by DeveloperAn exclusive cocktail and dinner event attended by the celebrities, their networks, and qualified buyers. All costs fully covered by the developer. Target: 50–100 UHNW guests.
Three Global Social Media Posts
Instagram · Facebook · XThree co-branded lifestyle posts across each celebrity's social platforms. Creative is fully produced by the developer's team and approved by the talent. Reaching 500M+ combined followers.
Press Announcement
Developer-Led · Talent ApprovedA formal press release announcing the celebrity's acquisition at Nobu Residences 619 Brickell. Drafted by the developer's PR team, approved before release, and distributed to international sports and luxury lifestyle media.
Campaign Marketing Content
Fully Produced by CG GlobalA branded campaign visual and content package — hero image, social cut-downs, and press artwork — fully produced and managed by CG Global Sports.
Next Steps
Ready to Move Forward?
CG Global Sports is ready to initiate celebrity outreach and structure the formal partnership agreement with the Nobu Residences 619 Brickell developer team. We can move quickly once the option is selected.
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