The Concept
CG Global Sports connects elite athletes with premium real estate developers, creating a mutually beneficial structure where the athlete's global brand drives sales velocity and international buyer demand — in exchange for a discounted unit acquisition. The developer gains world-class marketing reach. The athlete gains real estate equity. Investors and buyers gain confidence.
Brand Alignment
Elite athlete credibility elevates the property's global status and desirability.
International Reach
Hundreds of millions of followers across national and international markets — reaching elite buyers worldwide.
Sales Velocity
Athlete partnership accelerates unit absorption and generates qualified buyer leads.
Structured Protection
Clear profit-sharing terms and developer protections built into the agreement.
Deal Structure
Example Unit
Mandarin Oriental Residences — Example Unit
Regardless of Option Chosen
Whether the athlete proceeds with Option A or Option B, the underlying deal structure is identical. CG Global and the developer enter a formal marketing agreement, and the profit split mechanics are the same regardless of the discount level or deposit arrangement.
Agreement Signed with Developer
CG Global Sports and the developer execute a formal partnership agreement. The athlete is allocated a unit at the agreed discounted price. All marketing obligations and profit-sharing terms are defined in this agreement.
Marketing Work Delivered
The athlete fulfils their marketing commitments — social posts, press appearances, showroom visits, and the co-branded campaign. CG Global manages all production costs and logistics. The developer benefits from elite-level brand association and buyer demand generation.
50 / 50 Profit Split Above Discounted Price
Any proceeds above the discounted entry price are split equally between the developer and CG Global. Example: unit market value $20M, 30% discount = entry at $14M. If sold at list price of $20M, the $6M above entry is split — $3M to CG Global, $3M to the developer.
First Right of Refusal
When a buyer is identified, CG Global holds the first right of refusal. CG Global may elect to close on the unit themselves at the discounted price — retaining full ownership — or decline, in which case the listing proceeds automatically to the buyer.
Automatic Sale on Refusal
If CG Global declines to exercise its first right of refusal, the unit is automatically released for sale to the identified buyer. The 50/50 profit split above the discounted entry price still applies on the sale proceeds.
3% Marketing Fee on Additional Units
All leads generated through the athlete partnership — beyond the primary unit — are attributed to CG Global. For every additional unit sold to a buyer sourced through the athlete campaign or network, CG Global receives a 3% marketing fee on the sale price.
Worked Example — Option A
Market Value
$20,000,000
Entry Price (30% off)
$14,000,000
Sale Price (at market)
$20,000,000
Profit Above Entry
$6,000,000
CG Global Share (50%)
$3,000,000
Developer Share (50%)
$3,000,000
What's Included
In exchange for the discounted unit, the athlete provides the following promotional activities. All costs are covered by the developer or CG Global — the athlete's only commitment is time and presence.
The athlete tours the development showroom and selects their preferred unit, finishes, and features. Professional photography and video is captured. This is a private event — fully managed by CG Global.
An exclusive cocktail and dinner event attended by the athlete, their network, and qualified buyers. All costs fully covered by the developer. Target: 50–100 UHNW guests. High local press interest guaranteed.
Three co-branded lifestyle posts across the athlete's social platforms. Creative is fully produced by the developer's team and approved by the athlete. Reaching a combined audience of millions of followers across key markets.
A formal press release announcing the athlete's acquisition of a Mandarin Oriental Residence. Drafted by the developer's PR team and approved by the athlete before release. Distributed to international sports and luxury lifestyle media.
A branded campaign visual and accompanying content package — hero image, social cut-downs, and press artwork. Content is fully produced and managed by CG Global Sports.
Our Network
CG Global Sports maintains relationships with world-class athletes across multiple sports and markets, available for structured real estate partnerships.

Nacho Figueras
Polo
2M combined reach

Roberto Carlos
Soccer
30M combined reach

Luka Modrić
Soccer
70M+ combined reach

Rickie Fowler
Golf
4.2M+ combined reach

John Daly
3M combined reach

Jordan Spieth
Golf
3M combined reach

Maria Sharapova
Tennis
12M combined reach

Kimi Antonelli
Formula 1
15M Estimated combined reach

Lando Norris
Formula 1
500M Estimated combined reach

Usain Bolt
Athletics
350M Estimated combined reach

Harry Kane
Soccer
300M Estimated combined reach

Lewis Hamilton
Formula 1
300M Estimated combined reach

Oscar Piastri
Formula 1
7M Estimated combined reach

Carlos Alcaraz
Tennis
10M Estimated combined reach

Novak Djokovic
Tennis
50M Estimated combined reach

Ronaldinho Gaúcho
Soccer
150M Estimated combined reach

Luis Díaz
Soccer
50M Estimated combined reach

Bryson DeChambeau
Golf
10M combined reach

Lamine Yamal
Soccer
80M Estimated combined reach

John McEnroe
Tennis
45,000 Estimated combined reach

Ernie Els
Golf
440,000 Estimated combined reach

Neymar da Silva Santos Júnior
Soccer
400M Estimated combined reach

Cristiano Ronaldo
Soccer
1 Billion Estimated combined reach
+ 2,500 athletes across 20+ sports via ASM Sports partnership
Next Steps
CG Global Sports is ready to initiate athlete outreach and structure the formal partnership agreement with the Mandarin Oriental Residences developer team. We can move quickly once unit selection is confirmed.

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